From fantasy to practice: all metaverse possibilities in a row

Jan Scheele
10 min readJun 27, 2022

Heineken just opened a virtual brewery there, Tommy Hilfiger now holds his fashion shows and according to Marc Zuckerberg, the metaverse economy will be just as big as the physical economy as we know it today. Not a day goes by without another organization reporting that they have joined the metaverse. Many trendsetters say that 2022 is the year of the metaverse, but what can you concretely do with it as an organization? This article provides an overview of the latest options.

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Jan Scheele

CEO @ Blockchain Industry / Keynote Speaker / Serial Entrepreneur / Digital Leader @ World Economic Forum / Organiser 50 TEDx events globally